All Categories - Cedar Consultants - AdTech Marketing Consultants
July 30, 2025 ·
If you ask people working in programmatic what’s most broken, transparency still tops the list....
July 22, 2025 ·
Contextual targeting has improved a lot, especially with AI stepping in to analyze content, tone,...
July 21, 2025 ·
Partnership and integration marketing is a powerful way for tech and adtech companies to grow...
July 19, 2025 ·
If you’re in your 40s, you remember a time before the internet. You built your career as it...
July 18, 2025 ·
Too much LinkedIn content is just ad tech talking to ad tech. We post for validation from peers...
People working in digital media may assume traditional TV is already out of the picture. But...
Everyone in adtech wants a spot on a stage. Whether it’s a panel at Cannes, a podcast guest spot,...
Live programmatic advertising has made big strides in recent years, but it still feels like we’re...
July 14, 2025 ·
AI is changing how AdTech companies operate, and marketing is one of the areas feeling it most....
July 13, 2025 ·
Marketing AdTech products comes down to clarity, trust, and proof. You need to know who you’re...
July 11, 2025 ·
If you work in adtech, your product probably does something complex. But if your marketing is...
July 10, 2025 ·
First, AI chatbots disrupted how people use search. Now, AI companies are building browsers. For...
July 10, 2025 ·
Marketing in adtech is not just about features anymore. Buyers in 2025 are more informed, more...
If you’re marketing an adtech company, you know how hard it is to stand out. Big players dominate...
July 9, 2025 ·
If your marketing team isn’t directly tied to pipeline, it’s time to rethink how things are...
Picking the right marketing consultants for your content strategy is a big deal, especially if...
Creative file issues are still common in advertising. Assets get lost, mislabeled, or misreported...
July 4, 2025 ·
AdTech keeps evolving, and the second half of 2025 is no exception. If you're buying, selling, or...
July 4, 2025 ·
In digital advertising, we talk a lot about precision targeting. The idea is simple—reach the...
CTV advertising is no longer limited to national brands with large budgets. A new wave of self...
