AdTech Marketing

Connected TV has transformed how advertisers reach audiences. With the ability to target by audience segment, household, and viewing context, it offers a level of precision traditional TV never had. Despite these capabilities, many brands are still running the same creative across all platforms...

In adtech, content marketing works best when it teaches something useful. Buyers are already skeptical of pitches. What they want is information that helps them do their jobs better. Start with the questions your audience asks all the time. What’s the difference between SPO and curation? How do...

CTV ad budgets are still increasing, but not all formats are benefiting equally. As advertisers shift spending into streaming, some ad units are clearly gaining more attention than others. Pause ads are currently seeing strong growth. Many advertisers and publishers see them as a practical...

If you ask people working in programmatic what’s most broken, transparency still tops the list. In a recent poll of 185 industry professionals, 36 percent chose transparency as the weakest link, followed by measurement at 28 percent, supply path at 20 percent, and data quality at 17 percent. ...