If you’re in your 40s, you remember a time before the internet. You built your career as it slowly became part of everyday work.
The internet was technically born in 1983, but it wasn’t until the mid-90s that it became widely adopted. So for more than 25 years, it’s been reshaping how we communicate and grow our businesses.
Our generation didn’t start with online promotion or personal branding. But that’s where most of it happens today.
And we’ve seen how fast things can change.
If you’re not visible online, people have a harder time finding you. If you’re not sharing your work, someone else is filling that space.
Visibility isn’t optional anymore. It’s necessary.
That’s why executive teams should be active online. So should staff. These posts don’t have to be polished. They don’t have to be perfect. Just be present. That consistent engagement adds up—and it helps your company stay visible, credible, and competitive.
Sam Khoury
Founder, Cedar Consultants
Creative consulting solutions for Adtech