Marketing AdTech products comes down to clarity, trust, and proof. You need to know who you’re speaking to, whether it’s a brand, agency, or publisher—and tailor your message to what they care about. Brands want outcomes, agencies want scale, and publishers want yield.
Don’t just pitch features. Educate your audience. Use content like blog posts, videos, and guides to show how your product solves a real problem. Build credibility with case studies, client quotes, and partner integrations that reinforce your value.
Visibility is key, but it doesn’t always require big spend. Industry events, small gatherings, and community groups can put you in front of decision-makers. A thoughtful LinkedIn or trade media campaign can nurture interest, especially if you support it with useful creative and a clear call to action.
Buyers want to see the product in action. Make it easy with short demos, screenshots, and explainer videos. And don’t sleep on SEO, many buyers search for technical solutions, so optimize your content for high-intent keywords.
Finally, make it simple to get in touch. Clear CTAs like “Book a Demo” or “Talk to Sales” should be easy to find. If your product delivers real value, your marketing just needs to make that obvious.
Sam Khoury
Founder, Cedar Consultants
Creative consulting solutions for Adtech