All Categories - Cedar Consultants - AdTech Marketing Consultants
July 4, 2025 ·
AdTech continues to change quickly. As we move into the second half of 2025, these are the top...
We talk a lot about precision targeting, but how often do we actually validate the data behind it...
CTV advertising is no longer limited to national brands with large budgets. A new wave of self...
Connected TV continues to grow, but many advertisers still expect it to perform like paid search...
One of the biggest promises of connected TV was its ability to offer the precision of digital...
July 3, 2025 ·
Attribution is the process of figuring out which channels or tactics contributed to a business...
The way people find information online is changing. More users are turning to AI tools like...
July 2, 2025
Retail media started as a way for CPG brands to advertise on retailer websites. But in 2025, it...
Plenty of curated marketplaces are just open exchange inventory with a new label and price tag....
In early 2025, a direct-to-consumer skincare brand tested a strategy that combined connected TV...
June 28, 2025
Media buying has never been more complex. With new platforms, data regulations, and measurement...
June 27, 2025
Clear Messaging Matters for AdTech Companies Google posted an update saying invalid impressions...
Digital advertising is shifting away from the open exchange model, where buyers bid in real time...
The reality is that CTV remains primarily an awareness channel. Viewer behavior doesn’t typically...
June 26, 2025 ·
Roku and Amazon require 100% logged-in users and are tapping into 80 million households with...
June 26, 2025 ·
Most of the CTV inventory today sits with the top 20 publishers. That’s where the scale is. That...
In 2025, programmatic is no longer limited to display ads. It now spans connected TV, audio,...
May 27, 2025 ·
Connected TV is no longer just about repurposing linear ads for a digital screen. The ad...
May 27, 2025 ·
Having worked at an SSP, I still find it difficult to see “curation” as truly innovative. Is...
Here’s something not enough people in AdTech think about: brand voice. Not branding. Not design....
