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Here’s something not enough people in AdTech think about: brand voice. Not branding. Not design....
Most AdTech marketing kind of blends together. You hear the same phrases over and over: “optimize...
In AdTech, it's easy to feel like you're building something entirely new but more often than not,...
Social media can feel overwhelming but when used intentionally it is one of the most powerful...
17 mars 2025 ·
Marketing an advertising technology company requires leveraging data to reach the right audience,...
11 mars 2025 ·
Knowing whether your marketing efforts are paying off is crucial. Here’s how you can measure ROI...
3 mars 2025 ·
Social media isn’t just for lifestyle brands—it’s a powerful tool for adtech companies too. With...
24 février 2025 ·
Content marketing remains one of the most effective ways to connect with your audience. Here’s...
17 février 2025 ·
Trust is the foundation of any successful adtech business. Building a recognizable brand can be...
10 février 2025 ·
In a crowded ad tech industry, being seen is half the battle. Digital marketing can help your...
4 février 2025 ·
When you’re running an adtech company, standing out in a crowded space is key. It’s not just...
4 décembre 2024 ·
Why Content Marketing Matters for AdTech Companies The AdTech industry moves fast. New tech,...
19 avril 2023
SSAI (Server-Side Ad Insertion) is a technique used in adtech to insert ads into video content on...
17 avril 2023
Supply Path Optimization (SPO) is a term used in the advertising technology industry to describe...
10 avril 2023
The Future of Programmatic Advertising Programmatic advertising is a digital advertising method...
Personalization has become an essential component of digital advertising in recent years, as...
29 mars 2023
A data clean room is a secure environment where sensitive or confidential data is processed,...
19 mars 2023
In today's digital age, online advertising is essential for brands looking to reach and engage...
21 février 2023
A native ad unit is a type of advertising format that blends in with the design and user...
21 février 2023
Competitive seperation in advertising refers to the practice of ensuring that advertisements for...