Here’s something not enough people in AdTech think about: brand voice. Not branding. Not design. Voice. The way your company sounds when it shows up in the world. Because let’s face it—most companies in this space? They all sound the same.
The problem is, when your tone is generic, your message gets lost. You blend in with the crowd, even if your product is solid. But when your voice feels familiar—when people know it’s you just by the way you say things that’s where the magic happens. That’s how trust is built. That’s how relationships start.
You don’t need to be edgy or overly polished. Just clear. Consistent. Human. You’re talking to real people who are busy, skeptical, and already bombarded with noise. Make it easy for them to get who you are and why you matter.
Your voice might be the only thing your competitors can’t replicate. So make it count.
Sam Khoury
Founder, Cedar Consultants
Creative consulting solutions for Adtech
Rooted in Creativity