Most AdTech marketing kind of blends together. You hear the same phrases over and over: “optimize performance,” “drive ROI,” “maximize efficiency.” It all sounds smart, but it doesn’t really land. Why? Because it’s missing the human element. And like it or not, people, even in B2B, make decisions based on emotion just as much as logic.
You’re not just selling a software or product or consultancy. You’re giving someone peace of mind. You’re helping them solve a problem, hit a target, maybe even impress their team. That’s the stuff that matters. So instead of just listing features, tell a story. Show what your tech actually feels like to use. Make it real, make it relatable. If people connect with what you’re saying, they’ll remember you and that’s what separates good marketing from great.