
Connected TV Solutions
CTV Consulting That Drives Outcomes
Your partner in success
CTV Monetization
We work with clients to build and improve ad-supported revenue models. This includes designing programmatic and direct-sold strategies, evaluating technology stacks, and identifying areas to increase yield. Every recommendation is tailored to the company’s specific business model and objectives.
Audience Development & Distribution
We help platforms grow their user base and improve viewer retention. This includes support with user acquisition, content distribution on devices like Roku and Samsung, and product enhancements that support long-term usage. Our work is focused on measurable audience growth.
CTV SERVICES
TV Strategy & Planning
Cedar Consultants partners with brands, publishers, and platforms to develop comprehensive Connected TV strategies that are built for the current landscape and future-proofed for what’s next. From audience targeting and inventory planning to creative best practices and cross-screen alignment, we help you make smarter decisions in a rapidly evolving ecosystem.
CTV Product & Infrastructure Advisory
We offer hands-on consulting to evaluate, optimize, and future-proof your CTV ad tech stack. From SSAI and measurement to identity frameworks and content delivery, our product expertise ensures you're building for scale, interoperability, and monetization across linear, FAST, and streaming environments.
Monetization & Market Growth
Our team helps you design revenue-focused strategies that drive sustainable growth. We support go-to-market planning, identify new partnership opportunities, and optimize your inventory packaging and pricing—giving you the edge in an increasingly competitive CTV and programmatic landscape.
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