At Cedar Consultants, we believe the foundation of a successful consulting relationship comes down to more than just delivering answers. It’s about providing real value—grounded in experience, built on trust, and aligned with our clients’ goals. Our team brings together a combination of expertise, strategic thinking, and executional rigor to help partners navigate today’s complex media and technology landscape.
Expertise is at the core of what we do. Our consultants are seasoned professionals who understand the nuances of the adtech, marketing, and media industries. We don’t just offer surface-level advice—we bring deep knowledge of industry dynamics, business models, and operational challenges. Whether it’s positioning a product, refining a go-to-market strategy, or developing partner programs, our recommendations are based on real-world experience and a clear understanding of what drives results.
Strong communication is equally essential. At Cedar, we focus on clarity—both in how we listen and how we deliver guidance. We take the time to understand our clients’ needs and internal dynamics, then translate complex challenges into actionable strategies. We’re direct, transparent, and collaborative, ensuring everyone is aligned on what success looks like and how to get there.
Problem-solving is another strength we bring to every engagement. Our team thrives on tackling tough challenges—whether it’s navigating market fragmentation, addressing go-to-market gaps, or identifying why performance may be falling short. We don’t rely on templates. We approach each problem with fresh perspective, digging into root causes and offering practical, creative solutions that fit the unique context of each client.
Time management and accountability are also central to how we operate. We understand that most of our clients are juggling multiple priorities and fast-moving timelines. Our consultants know how to work efficiently, prioritize the right efforts, and deliver on deadlines without sacrificing quality. We make it a point to stay aligned with internal stakeholders and keep momentum going throughout the engagement.
Adaptability is key, too. No two clients are the same—and neither are the environments they operate in. At Cedar, we’re comfortable working across different company sizes, business models, and team structures. We adjust our approach based on the client’s needs and move quickly when goals or conditions change. Our flexibility ensures we stay aligned and effective no matter what shifts along the way.
Lastly, we approach every engagement with professionalism. That means showing up prepared, being responsive, operating with integrity, and delivering work that reflects our commitment to excellence. We don’t just aim to be consultants. We aim to be trusted partners—people our clients can rely on for clear thinking, steady execution, and honest feedback.
Cedar Consultants exists to help adtech and media companies grow smarter and move faster. Our expertise, communication, problem-solving, and adaptability make us more than just advisors—we’re collaborators who help our clients succeed in real and measurable ways.
Sam Khoury
Founder, Cedar Consultants
Creative consulting solutions for Adtech