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There are several types of advertising that can be done on mobile phones:
- In-app advertising: This involves placing ads within mobile apps. Advertisers can choose to display banner ads, interstitial ads (which appear between screens), native ads (which blend in with the app's content), or video ads.
- Mobile web advertising: This involves placing ads on mobile websites. Advertisers can choose to display banner ads, interstitial ads, native ads, or video ads.
- SMS advertising: This involves sending text messages to mobile phone users. These messages can be used to promote products or services, or to send alerts or reminders.
- Push notifications: These are alerts that are sent to a mobile device, typically through an app. Push notifications can be used to promote products or services, or to send alerts or reminders.
- In-game advertising: This involves placing ads within mobile games. Advertisers can choose to display banner ads, interstitial ads, native ads, or video ads.
Mobile advertising can be an effective way for businesses to reach consumers where they spend a significant amount of their time, and to target specific demographics or interests.