An adpod is a group of advertisements that are served together on a streaming platform or TV app. Adpods on CTV platforms are similar to adpods on traditional websites and apps, in that they consist of multiple advertisements that are related to each other in some way. However, adpods on CTV platforms may also include additional features, such as interactive elements or integration with other CTV content. Adpods on CTV platforms are often used to improve the effectiveness of advertising campaigns on these platforms, as they allow advertisers to reach viewers with multiple ads during a single viewing session.
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