An ad server is a piece of software that is used to manage and serve digital advertising. Ad servers are typically used by publishers, advertisers, and ad networks to manage, store, and deliver ads to websites and apps. Ad servers can handle a variety of tasks, such as tracking the performance of ads, generating ad tags, targeting ads to specific audiences, and providing reporting and analytics on ad performance.
Ad servers are an essential part of the digital advertising ecosystem, as they enable advertisers and publishers to manage and serve ads at scale. By using an ad server, advertisers and publishers can ensure that the right ads are delivered to the right users at the right time, and can track and measure the performance of their ads in real-time. This can help to improve the effectiveness of digital advertising, and increase revenue for both advertisers and publishers.ad