Return to site
Return to site

What is ads.txt?

Ads.txt is an acronym for Authorized Digital Sellers. It is a file that publishers can use to declare which companies are authorized to sell their digital inventory. The ads.txt file is a simple text file that is placed on the publisher's website, and it lists the names and account IDs of the authorized sellers. This allows advertisers and other industry participants to verify the legitimacy of the inventory being sold, and helps to prevent the sale of counterfeit or fraudulent inventory.

Ads.txt was developed by the Interactive Advertising Bureau (IAB) in 2017 as a response to the growing problem of counterfeit inventory in the digital advertising industry. By using ads.txt, publishers can increase transparency and trust in the digital advertising ecosystem, and help to protect their brand and revenue.A

Subscribe
Previous
What is Google Ad Manager?
Next
What is an Ad Server?
 Return to site
Cookie Use
We use cookies to improve browsing experience, security, and data collection. By accepting, you agree to the use of cookies for advertising and analytics. You can change your cookie settings at any time. Learn More
Accept all
Settings
Decline All
Cookie Settings
Necessary Cookies
These cookies enable core functionality such as security, network management, and accessibility. These cookies can’t be switched off.
Analytics Cookies
These cookies help us better understand how visitors interact with our website and help us discover errors.
Preferences Cookies
These cookies allow the website to remember choices you've made to provide enhanced functionality and personalization.
Save