Cedar Consultants Ad Tech Marketing Consultants
  • HOME
  • MARKETING SOLUTIONS
  • PROGRAMMATIC SOLUTIONS
  • CONTACT US
  • …  
    • HOME
    • MARKETING SOLUTIONS
    • PROGRAMMATIC SOLUTIONS
    • CONTACT US
Cedar Consultants
Cedar Consultants Ad Tech Marketing Consultants
  • HOME
  • MARKETING SOLUTIONS
  • PROGRAMMATIC SOLUTIONS
  • CONTACT US
  • …  
    • HOME
    • MARKETING SOLUTIONS
    • PROGRAMMATIC SOLUTIONS
    • CONTACT US
Cedar Consultants
Cedar Consultants Ad Tech Marketing Consultants

What is a Bidder?

· Mobile Advertising,DSP,AdOps outsourcing

A bidder is a piece of software that is used to automatically place bids on advertising inventory in real-time. Bidders are typically used in programmatic advertising, where ads are bought and sold through automated auctions. In this process, advertisers submit bids for individual ad impressions, and the highest bidder wins the auction and gets to display their ad on the publisher's website or app. Bidders are typically integrated into demand-side platforms (DSPs), which are used by advertisers to manage and optimize their programmatic ad campaigns.

Subscribe
Previous
What is 1st, 2nd and 3rd Party Data?
Next
What is Advanced TV?
 Return to site
Cookie Use
We use cookies to improve browsing experience, security, and data collection. By accepting, you agree to the use of cookies for advertising and analytics. You can change your cookie settings at any time. Learn More
Accept all
Settings
Decline All
Cookie Settings
Necessary Cookies
These cookies enable core functionality such as security, network management, and accessibility. These cookies can’t be switched off.
Analytics Cookies
These cookies help us better understand how visitors interact with our website and help us discover errors.
Preferences Cookies
These cookies allow the website to remember choices you've made to provide enhanced functionality and personalization.
Save