Advanced TV is a term used to describe a range of technologies and platforms that enable more targeted, interactive, and data-driven forms of television advertising. This includes technologies such as addressable TV, where ads can be targeted to specific households or demographics, and connected TV, where ads can be delivered to internet-connected TVs. Advanced TV also includes programmatic TV, where ads are bought and sold through automated auctions, and interactive TV, where ads can include features such as clickable links or calls to action.
The goal of advanced TV is to provide advertisers with more effective and efficient ways to reach and engage with their target audiences. By using data and advanced technologies, advertisers can deliver more relevant and personalized ads, and track and measure their performance in real-time. This can help to improve the effectiveness of TV advertising, and enable advertisers to better compete with digital platforms for ad spend.Co