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Here is a list of some commonly used adtech acronyms:
- DSP: Demand-side platform. A platform that enables advertisers to buy ad inventory from multiple sources (e.g., ad exchanges and ad networks) through real-time bidding (RTB).
- SSP: Supply-side platform. A platform that enables publishers to sell ad inventory to multiple buyers (e.g., advertisers and ad agencies) through RTB.
- DMP: Data management platform. A platform that helps advertisers and publishers manage, segment, and activate their data for targeted advertising.
- RTB: Real-time bidding. A process by which ad inventory is bought and sold through automated auctions in real time.
- CPM: Cost per thousand impressions. A pricing model in which advertisers pay for every 1,000 impressions (views) of their ad.
- CPC: Cost per click. A pricing model in which advertisers pay every time a user clicks on their ad.
- CPA: Cost per action. A pricing model in which advertisers pay every time a user takes a specific action (e.g., makes a purchase, signs up for a newsletter).
- CPL: Cost per lead. A pricing model in which advertisers pay every time a user provides their contact information (e.g., name and email address).
- CR: Conversion rate. The percentage of users who take a specific action (e.g., make a purchase) after viewing an ad.
- acronymsacronymaanmad: Key performance indicator. A metric used to measure the effectiveness of an advertising campaign.