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Cedar Consultants
Cedar Consultants Ad Tech Marketing Consultants
  • Home
  • Our Services 
    • Marketing Solutions
    • Programmatic Solutions
    • Connected TV Solutions
  • About Us
  • …  
    • Home
    • Our Services 
      • Marketing Solutions
      • Programmatic Solutions
      • Connected TV Solutions
    • About Us
Cedar Consultants
Cedar Consultants Ad Tech Marketing Consultants

The Complete Guide to Programmatic Advertising for Modern Marketers

In 2025, programmatic is no longer limited to display ads. It now spans connected TV, audio, digital out-of-home, and in-game advertising. This expansion makes it more important for marketers in all industries to understand how it works.

We can help explain the basics of programmatic:

-How media is bought and sold through automated platforms

-What roles DSPs, SSPs, data providers, and measurement tools play

-The types of programmatic deals available, including open exchange, private marketplaces, and direct guaranteed

-Key considerations like viewability, fraud prevention, brand safety, and data privacy

Whether you are new to programmatic or refining your strategy, having a clear understanding of how the system operates helps you make better choices, reduce waste, and drive stronger outcomes.

Sam Khoury

Founder, Cedar Consultants

Creative consulting solutions for Adtech

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