In 2025, programmatic is no longer limited to display ads. It now spans connected TV, audio, digital out-of-home, and in-game advertising. This expansion makes it more important for marketers in all industries to understand how it works.
We can help explain the basics of programmatic:
-How media is bought and sold through automated platforms
-What roles DSPs, SSPs, data providers, and measurement tools play
-The types of programmatic deals available, including open exchange, private marketplaces, and direct guaranteed
-Key considerations like viewability, fraud prevention, brand safety, and data privacy
Whether you are new to programmatic or refining your strategy, having a clear understanding of how the system operates helps you make better choices, reduce waste, and drive stronger outcomes.
Sam Khoury
Founder, Cedar Consultants
Creative consulting solutions for Adtech