PROGRAMMATIC CONSULTING
Digital Marketing Strategy
The right choice of media, carefully designed creative message, wisely use of the audience data are the three key elements in display and video campaign strategies. A good programmatic solution allows marketers to buy all sorts of inventory, to reach the target audience at scale, and to serve relevant and personalised messages at ease.
Programmatic experts at Cedar Consultants assist agencies and marketers in achieving goals by providing customised and in-depth campaign strategy consultation.
Display and Video
Display and video ads are an essential part in a campaign media mix. It is not only useful in driving brand awareness for upper marketing funnel audience, but it is also critical in generating conversions in the purchase journey. The richness in ad formats and its variety in technology allow marketers to plan and execute the campaign creatively.
To max out on the potential of the display and video campaign, marketers often need a sophisticated platform and assistance from the platform experts to translate their plans into actions.
Audio and Podcasts
Audio Ads and Podcasts are all the rave. With the surge in audio streaming in your car or at home brands have found the right media mix by adding Audio to their campaigns.
There have been substantial benefits advertisers gain when opting for audio programmatic ads in their strategies. Incredible engagement, listen-through rates and brand recognition.
Campaign Optimization
Optimization is both an art and a science. With campaign data, marketers are able to analyse campaign performance. It is an ongoing effort to find out what works and what doesn’t work, so they are then able to make informed choices, adjust the digital marketing strategy and achieve better results.
