FULL SERVICE DIGITAL ADVERTISING SERVICES
Creative Services
Our creative services encompass a broad range of solutions aimed at helping your city communicate effectively with their audiences.
These services can include graphic design, copywriting, branding, marketing & advertising. Cedar Consultants creative services team works with our clients to develop a unique identity that resonates with their target audience and deliver your message effectively. We use various mediums such as digital and video to deliver creative and engaging content that tells a story and builds relationships.
Creative services are an essential component of any successful marketing or communication strategy, as they can help you effectively convey their message and connect with their audience in a meaningful way.
Media Planning
Cedar Consultants digital media planners create a comprehensive strategy for the use of digital media in advertising and marketing campaigns. Our strategy involves identifying the target audience, selecting the most appropriate digital media channels, and developing content that will effectively reach and engage with the intended audience.
We have deep understanding of various digital media channels such as display advertising, online video, audio, connected TV (CTV) and how to optimize the use of each to achieve the desired goals.
Media planning involves selecting the right mix of channels, creating a budget, and developing a timeline for the campaign. Our team will also monitor and analyze the results of the campaign, adjusting the strategy as needed to achieve the best possible results. Effective digital media planning is essential to maximize the return on investment for any digital marketing campaign.
Media Buying
Digital media buying involves the process of purchasing ad space across various digital media channels, such as web, mobile, audio and connected TV.
Our goal is to reach a target audience with relevant ads that drive engagement, leads, and sales. Our digital media buying team will identify the right media channels, negotiate ad placement, and optimize campaigns for maximum ROI.
This process involves analyzing data and identifying key metrics, such as impressions, clicks, and conversions, to determine the effectiveness of each campaign. Cedar Consultants will also manage budgets, test ad content, and monitor ad performance across multiple channels.
Effective digital media buying requires a deep understanding of the digital media landscape, including trends, technology, and user behavior, as well as the ability to adapt to changing market conditions to ensure the best possible results for our client.
