Retail media is a form of advertising that involves placing ads on the websites, apps, and other digital properties of retail companies. Retail media is typically sold through an advertising platform or network that allows brands to reach consumers as they browse and shop online. Retail media can include banner ads, sponsored content, native ads, or other types of digital advertising that are displayed on a retailer's website or app.
Retail media is often used to promote products or services that are related to the retailer's offerings, such as consumer electronics, home goods, or fashion. By placing ads on a retailer's website or app, brands can reach consumers who are actively shopping or considering making a purchase. Retail media can be an effective way for brands to target specific demographics or interests and drive sales through online channels. Retail media can be managed in-house by a retail company or through a third-party ad platform or network.