An SSP, or supply-side platform, is a type of technology platform that is used in the digital advertising industry to enable the sale of advertising inventory from a publisher to an advertiser. SSPs are typically used by publishers, such as websites or apps, to manage and sell their advertising inventory to advertisers or ad networks.
SSPs allow publishers to set the terms under which their advertising inventory is sold, such as the price, targeting criteria, and delivery format. They also provide tools for publishers to manage their advertising inventory, including tools for forecasting, yield optimization, and reporting. SSPs are typically integrated with ad servers and other ad tech platforms to enable the efficient delivery of advertisements to the right audience at the right time.Supply DIe