Ad ops, or advertising operations, is a term used to describe the process of managing and executing online advertising campaigns.
Ad ops teams are responsible for setting up and optimizing advertising campaigns, tracking their performance, and analyzing data to improve the effectiveness of the campaigns. This can include tasks such as managing ad inventory, targeting specific audiences, setting up tracking and analytics systems, and working with creative teams to develop and design advertisements.
Ad ops professionals often have a strong understanding of technology and data analysis, as well as an understanding of the advertising industry and how to effectively reach target audiences.Compue