Optimizing demand on Google Ad Manager is a process that involves several steps. First, you need to identify the sources of demand for your ads. This could include direct sales, programmatic demand from exchanges and networks, and AdSense. Once you have identified the sources of demand, you can prioritize them based on factors such as their relevance to your target audience, the expected revenue they will generate, and their historical performance.
Next, you can use the tools and features in Ad Manager to manage and optimize your demand. For example, you can use the pricing and bidding settings to maximize the revenue you generate from your ads. You can also use the ad quality and ad safety features to ensure that the ads you serve are high quality and meet the standards set by Google. Additionally, you can use the ad delivery and ad frequency settings to control how often your ads are shown to users and to ensure that they are delivered at the right time and in the right context.
Finally, it's important to regularly monitor and analyze the performance of your demand sources and make adjustments as needed. This will help you identify any issues or opportunities for improvement, and ensure that your demand is optimized for the best possible results.googl