Plenty of curated marketplaces are just open exchange inventory with a new label and price tag. Curation can be valuable if it's done well, but not all of it is. Some partners are transparent and thoughtful. Others are just repackaging the same stuff.

Trust is great, but its ok to ask questions about the reasoning and methodology behind the packaging.

Sam Khoury

Founder, Cedar Consultants

Creative consulting solutions for Adtech