Cedar Consultants Ad Tech Marketing Consultants
  • Home
  • Our Services 
    • Marketing Solutions
    • Programmatic Solutions
    • Connected TV Solutions
  • About Us 
    • About Us
    • Blog
  • …  
    • Home
    • Our Services 
      • Marketing Solutions
      • Programmatic Solutions
      • Connected TV Solutions
    • About Us 
      • About Us
      • Blog
Cedar Consultants
Cedar Consultants Ad Tech Marketing Consultants
  • Home
  • Our Services 
    • Marketing Solutions
    • Programmatic Solutions
    • Connected TV Solutions
  • About Us 
    • About Us
    • Blog
  • …  
    • Home
    • Our Services 
      • Marketing Solutions
      • Programmatic Solutions
      • Connected TV Solutions
    • About Us 
      • About Us
      • Blog
Cedar Consultants
Cedar Consultants Ad Tech Marketing Consultants

How Brands Are Using Retail Media Beyond Retail

Retail media started as a way for CPG brands to advertise on retailer websites. But in 2025, it has expanded into a broader ecosystem that includes programmatic display, CTV, and off-site targeting. Now, even non-retail brands are using retail media networks to reach qualified audiences.

Here’s how:

Data Access: Retailers have first-party data on real purchase behavior. Brands can use this data to target consumers more accurately than with third-party audiences.

Omnichannel Reach: Campaigns can extend beyond the retailer’s owned properties. Retailers are offering inventory across social, display, and video channels.

Closed-Loop Measurement: Retail media allows brands to tie ad exposure to in-store or online sales, which helps prove campaign value.

Industries like automotive, finance, and travel are beginning to use these networks to reach shoppers with specific profiles — not just to sell products, but to raise awareness and drive conversions.

Retail media is no longer just for retail. It’s becoming a core part of how brands use first-party data to improve performance across all digital channels.

Sam Khoury

Founder, Cedar Consultants

Creative consulting solutions for Adtech

Subscribe
Previous
Just because something is called curated doesn't mean it...
Next
 Return to site
Cookie Use
We use cookies to improve browsing experience, security, and data collection. By accepting, you agree to the use of cookies for advertising and analytics. You can change your cookie settings at any time. Learn More
Accept all
Settings
Decline All
Cookie Settings
Necessary Cookies
These cookies enable core functionality such as security, network management, and accessibility. These cookies can’t be switched off.
Analytics Cookies
These cookies help us better understand how visitors interact with our website and help us discover errors.
Preferences Cookies
These cookies allow the website to remember choices you've made to provide enhanced functionality and personalization.
Save