Clear Messaging Matters for AdTech Companies

Google posted an update saying invalid impressions on DV360 would “increase by 100%” and everyone freaked out thinking ad fraud was about to double.

Turns out it was just a reporting change. So there wasn't a spike in bots or extra charges. It was just really bad wording.

This brings me to why I shared this. A good product can still cause chaos if the message isn’t clear. Say what you mean with accuracy, or get ready to clarify it later.

Sam Khoury

Founder, Cedar Consultants

Creative consulting solutions for Adtech