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Cedar Consultants
Cedar Consultants Ad Tech Marketing Consultants
  • Home
  • Our Services 
    • Marketing Solutions
    • Programmatic Solutions
    • Connected TV Solutions
  • About Us 
    • About Us
    • Blog
  • …  
    • Home
    • Our Services 
      • Marketing Solutions
      • Programmatic Solutions
      • Connected TV Solutions
    • About Us 
      • About Us
      • Blog
Cedar Consultants
Cedar Consultants Ad Tech Marketing Consultants

All Categories - Cedar Consultants - AdTech Marketing Consultants

How Brands Are Using Retail Media Beyond Retail

2025年7月2日
Retail media started as a way for CPG brands to advertise on retailer websites. But in 2025, it...

Just because something is called curated doesn't mean it's premium

2025年6月30日
Plenty of curated marketplaces are just open exchange inventory with a new label and price tag....

How a DTC Brand Increased ROAS by 40 Percent Using CTV and Retail Media

2025年6月30日
In early 2025, a direct-to-consumer skincare brand tested a strategy that combined connected TV...

Future of Transparent Media Buying

2025年6月28日
Media buying has never been more complex. With new platforms, data regulations, and measurement...

Clear Messaging Matters for AdTech Companies

2025年6月27日
Clear Messaging Matters for AdTech Companies Google posted an update saying invalid impressions...

What Marketers Need to Know About the Open vs. Curated Exchange Debate

2025年6月27日
Digital advertising is shifting away from the open exchange model, where buyers bid in real time...

CTV is Shoppable, Targeted, Smart… But Still Not Search or Social

2025年6月26日 · Performance Marketing,CTV,Retail Media
The reality is that CTV remains primarily an awareness channel. Viewer behavior doesn’t typically...

100% Logged-In Users: The Future of CTV Is Already Here

2025年6月26日 · CTV
Roku and Amazon require 100% logged-in users and are tapping into 80 million households with...

What's really hiding in long tail CTV?

2025年6月26日 · CTV
Most of the CTV inventory today sits with the top 20 publishers. That’s where the scale is. That...

The Complete Guide to Programmatic Advertising for Modern Marketers

2025年6月25日 · Marketing,adtech
In 2025, programmatic is no longer limited to display ads. It now spans connected TV, audio,...

As CTV Evolves, the Sell Side’s Taking the Lead

2025年5月27日 · SSP,CTV
Connected TV is no longer just about repurposing linear ads for a digital screen. The ad...

Curation Isn’t Strategy. It’s Just a Shinier PMP

2025年5月27日 · adtech
Having worked at an SSP, I still find it difficult to see “curation” as truly innovative. Is...

Brand Voice in AdTech: The One Thing Everyone Overlooks

2025年5月6日 · Marketing
Here’s something not enough people in AdTech think about: brand voice. Not branding. Not design....

Why Emotion Is the Missing Ingredient in Your AdTech Marketing Strategy

2025年4月28日 · Marketing
Most AdTech marketing kind of blends together. You hear the same phrases over and over: “optimize...

How to Stand Out in AdTech: Why Smart Marketing Beats a Unique Product

2025年4月21日 · Marketing
In AdTech, it's easy to feel like you're building something entirely new but more often than not,...

Social media is your most powerful marketing channel for your adtech company

2025年4月18日 · Social Media
Social media can feel overwhelming but when used intentionally it is one of the most powerful...

3 Core Principles for Marketing Your AdTech Company

2025年3月17日 · Website,Adtech marketing,Marketing
Marketing an advertising technology company requires leveraging data to reach the right audience,...

How to Measure ROI in AdTech Marketing Campaigns

2025年3月11日 · Website,Adtech marketing,Marketing
Knowing whether your marketing efforts are paying off is crucial. Here’s how you can measure ROI...

Harnessing Social Media for AdTech Marketing

2025年3月3日 · Website,Adtech marketing,Marketing
Social media isn’t just for lifestyle brands—it’s a powerful tool for adtech companies too. With...

Innovative Content Marketing Strategies for Ad Tech Companies

2025年2月24日 · Website,Adtech marketing,Marketing
Content marketing remains one of the most effective ways to connect with your audience. Here’s...
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