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Why Content Marketing Matters for AdTech Companies The AdTech industry moves fast. New tech,...
2024年12月4日
2023 digital advertising trends Predicting digital advertising trends is tricky because...
SSAI (Server-Side Ad Insertion) is a technique used in adtech to insert ads into video content on...
2023年4月17日
Supply Path Optimization (SPO) is a term used in the advertising technology industry to describe...
2023年4月10日
The Future of Programmatic Advertising Programmatic advertising is a digital advertising method...
Personalization has become an essential component of digital advertising in recent years, as...
2023年3月29日
A data clean room is a secure environment where sensitive or confidential data is processed,...
2023年3月19日
In today's digital age, online advertising is essential for brands looking to reach and engage...
2023年2月21日
A native ad unit is a type of advertising format that blends in with the design and user...
Competitive seperation in advertising refers to the practice of ensuring that advertisements for...
Day parting in advertising refers to the practice of dividing the day into specific time periods...
2023年2月21日
Brand safety in advertising refers to the measures taken to ensure that advertisements appear in...
2023年2月5日
IVT in advertising stands for Invalid Traffic. Invalid Traffic refers to any ad impressions,...
2023年1月23日
Linear addressable refers to the ability of a TV or media platform to target specific ads to...
2023年1月23日
Stream stitching is a technique that is used in the ad tech industry to improve the efficiency...
2023年1月23日
A data management platform (DMP) is a type of ad tech platform that is used to collect, organize,...
2023年1月13日
The Interactive Advertising Bureau (IAB) is an American trade organization that was founded in...
2023年1月11日
Omnichannel advertising is a marketing strategy that uses multiple channels to reach and engage...
2023年1月10日
It's difficult to predict with certainty what the digital advertising trends will be for 2023, as...
2023年1月9日
Connected TV (CTV) refers to the use of internet-connected devices, such as smart TVs, streaming...