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Digital advertising is shifting away from the open exchange model, where buyers bid in real time...
Plenty of curated marketplaces are just open exchange inventory with a new label and price tag....
In early 2025, a direct-to-consumer skincare brand tested a strategy that combined connected TV...
June 28, 2025
Media buying has never been more complex. With new platforms, data regulations, and measurement...
June 27, 2025
Clear Messaging Matters for AdTech Companies Google posted an update saying invalid impressions...
The reality is that CTV remains primarily an awareness channel. Viewer behavior doesn’t typically...
Roku and Amazon require 100% logged-in users and are tapping into 80 million households with...
June 26, 2025
Most of the CTV inventory today sits with the top 20 publishers. That’s where the scale is. That...
In 2025, programmatic is no longer limited to display ads. It now spans connected TV, audio,...
May 27, 2025
Connected TV is no longer just about repurposing linear ads for a digital screen. The ad...
May 27, 2025
Having worked at an SSP, I still find it difficult to see “curation” as truly innovative. Is...
Here’s something not enough people in AdTech think about: brand voice. Not branding. Not design....
Most AdTech marketing kind of blends together. You hear the same phrases over and over: “optimize...
In AdTech, it's easy to feel like you're building something entirely new but more often than not,...
Social media can feel overwhelming but when used intentionally it is one of the most powerful...
March 17, 2025 ·
Marketing an advertising technology company requires leveraging data to reach the right audience,...
March 11, 2025 ·
Knowing whether your marketing efforts are paying off is crucial. Here’s how you can measure ROI...
March 3, 2025 ·
Social media isn’t just for lifestyle brands—it’s a powerful tool for adtech companies too. With...
February 24, 2025 ·
Content marketing remains one of the most effective ways to connect with your audience. Here’s...
February 17, 2025 ·
Trust is the foundation of any successful adtech business. Building a recognizable brand can be...