All Categories - Cedar Consultants - Ad Tech Marketing Solutions
December 4, 2024 ·
Why Content Marketing Matters for AdTech Companies The AdTech industry moves fast. New tech,...
December 4, 2024
2023 digital advertising trends Predicting digital advertising trends is tricky because...
April 19, 2023
SSAI (Server-Side Ad Insertion) is a technique used in adtech to insert ads into video content on...
April 17, 2023
Supply Path Optimization (SPO) is a term used in the advertising technology industry to describe...
April 10, 2023
The Future of Programmatic Advertising Programmatic advertising is a digital advertising method...
Personalization has become an essential component of digital advertising in recent years, as...
March 29, 2023
A data clean room is a secure environment where sensitive or confidential data is processed,...
March 19, 2023
In today's digital age, online advertising is essential for brands looking to reach and engage...
February 21, 2023
A native ad unit is a type of advertising format that blends in with the design and user...
February 21, 2023
Competitive seperation in advertising refers to the practice of ensuring that advertisements for...
February 21, 2023
Day parting in advertising refers to the practice of dividing the day into specific time periods...
February 21, 2023
Brand safety in advertising refers to the measures taken to ensure that advertisements appear in...
February 5, 2023
IVT in advertising stands for Invalid Traffic. Invalid Traffic refers to any ad impressions,...
January 23, 2023
Linear addressable refers to the ability of a TV or media platform to target specific ads to...
January 23, 2023
Stream stitching is a technique that is used in the ad tech industry to improve the efficiency...
January 23, 2023
A data management platform (DMP) is a type of ad tech platform that is used to collect, organize,...
January 13, 2023
The Interactive Advertising Bureau (IAB) is an American trade organization that was founded in...
January 11, 2023
Omnichannel advertising is a marketing strategy that uses multiple channels to reach and engage...
January 10, 2023
It's difficult to predict with certainty what the digital advertising trends will be for 2023, as...
January 9, 2023
Connected TV (CTV) refers to the use of internet-connected devices, such as smart TVs, streaming...