All Categories - Cedar Consultants - AdTech Marketing Consultants
July 11, 2025 ·
If you work in adtech, your product probably does something complex. But if your marketing is...
July 10, 2025 ·
First, AI chatbots disrupted how people use search. Now, AI companies are building browsers. For...
July 10, 2025 ·
Marketing in adtech is not just about features anymore. Buyers in 2025 are more informed, more...
If you’re marketing an adtech company, you know how hard it is to stand out. Big players dominate...
July 9, 2025 ·
If your marketing team isn’t directly tied to pipeline, it’s time to rethink how things are...
Picking the right marketing consultants for your content strategy is a big deal, especially if...
Creative file issues are still common in advertising. Assets get lost, mislabeled, or misreported...
July 4, 2025 ·
AdTech keeps evolving, and the second half of 2025 is no exception. If you're buying, selling, or...
July 4, 2025 ·
In digital advertising, we talk a lot about precision targeting. The idea is simple—reach the...
CTV advertising is no longer limited to national brands with large budgets. A new wave of self...
Connected TV continues to grow, but many advertisers still expect it to perform like paid search...
One of the biggest promises of connected TV was its ability to offer the precision of digital...
July 3, 2025 ·
Attribution is the process of figuring out which channels or tactics contributed to a business...
The way people find information online is changing. More users are turning to AI tools like...
July 2, 2025 ·
Retail media started as a way for CPG brands to advertise on retailer websites. But in 2025, it...
Curated marketplaces are becoming a common part of digital media plans, often positioned as a way...
In early 2025, a direct-to-consumer skincare brand tested a strategy that combined connected TV...
June 28, 2025 ·
Media buying has never been more complex. With new platforms, data regulations, and measurement...
June 27, 2025 ·
Last week, Google posted an update about DV360 that said invalid impressions would “increase by...
Digital advertising is shifting away from the open exchange model, where buyers bid in real time...
