2023 digital advertising trends
Predicting digital advertising trends is tricky because the industry moves so fast with new tech and strategies popping up constantly. But here are some things we might see in the near future:
- AI and machine learning: Expect more ads using AI to fine-tune targeting and make smarter ad spend decisions based on data and behavior predictions.
- Mobile advertising boom: With everyone glued to their phones, mobile ads will keep gaining ground.
- Personalized targeting: Ads will get even more tailored to specific interests and demographics to boost impact.
- Interactive and immersive ads: Think VR and AR experiences that pull you into the ad, thanks to the rise of cool tech.
- More video: Video ads are engaging and effective, so their popularity is only going up.
- Privacy and data security focus: With people more aware of data privacy, advertisers will need to prioritize transparency and secure data practices.