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Roku and Amazon require 100% logged-in users and are tapping into 80 million households with login-level accuracy, rather than household-level guesswork, which is a huge deal!!
Here’s how it compares;
Charter: 31 million households
Comcast: 63.7 million households
Cox: 7 million households
Authenticated streaming is it!
Sam Khoury
Founder, Cedar Consultants
Creative consulting solutions for Adtech